Stop Drowning in Dashboards.
Judgement-as-a-service from an experienced CFO.Every month, a plain-English report on where money is leaking, what actually matters right now, and the key things to focus on - nothing else.
Not Another Dashboard Tool
Most owners want judgement, not more data.We give you the CFO-level insights that actually move the needle - without the six-figure salary.
Narrative, Not Dashboards
Plain-English reports that tell you what matters. No more deciphering 20 different charts - just clear, actionable insights.
Real CFO Judgement
Delivered by an experienced CFO who knows small-medium business inside out. Financial wisdom applied to your numbers.
Trend Detection
Issues don't flip from green to red overnight. We track emerging patterns and escalate them - so you can act before problems become crises.
Context-Aware Analysis
Public holidays, staff changes, special events. We factor it all in, so variances make sense.
No Overreaction
One bad month doesn't define you. We distinguish signal from noise, helping you respond appropriately instead of panicking.
Saves You Time
Stop spending hours in spreadsheets. Get your monthly insight in a single meeting - then focus on running your business.
How CFO Actions Works
No complex setup, no system overhaul. We work with what you have.
Set Up Your Profile
Tell us about your business - industry, size, team structure, goals. We tailor everything to your specific context.
Share Your Financials
Give us access to your Xero or MYOB file, or simply send your monthly P&L. We dive into all your numbers, and do the rest.
Receive Your CFO Report
A clear, narrative summary of what matters. Not 20 pages - just the key things you need to focus on this month.
Discuss & Refine
Meet monthly, fortnightly or weekly depending on your plan. Ask follow-up questions, dig deeper, hold yourself accountable.
What Operators Are Saying
Real feedback from businesses who finally understand their numbers.
"I spent 20 years having a monthly meeting with my accountant, and this is the first time I really get it, like really get it."
"After 3 days of consulting, we had changed our pricing structure, and increased revenue 15%. And it removed confusion for our customers, who are now actually happier."
"After 6 months of weekly catch ups, our business went from chaotic, to more organised and calm. We went from losing money each month, to making money and starting to scale."
"I just love that it cuts down all the noise. 3-5 things for me to focus on for the month. So much easier, and it just makes sense."
"I have a simple business, but a regular catch up with an external perspective was priceless. I restructured my pricing model, and improved my average longevity of client relationships."
"Keeping the focus on the bigger picture saved us time and energy to just concentrate on operating our business."
Simple, Transparent Pricing
Start with implementation, then choose your ongoing support level.
Initial Implementation
Basic Setup
You already have a detailed 12-month forecast you're confident in and are happy to set your reporting parameters.
- Explanation & guides
- Forecast review
- Initial report review
- Parameter configuration
Specialised Setup
You want help developing or refining your 12-month forecast and implementing best-practice parameters.
- Forecast development / review
- Parameter configuration
- Initial report review
- Best-practice implementation
Ongoing Monthly Plans
Basic
Insights & accountability
- Monthly CFO report
- Basic check & idea generation
- Support when needed
Basic Plus
Monthly guidance with a real CFO
- Everything in Basic
- Monthly meeting
- Report discussion & insights
- Action planning guidance
Moderate
Fortnightly fractional CFO support
- Everything in Basic Plus
- Fortnightly meetings
- Hands-on business development
- Bankable hours included
Comprehensive
Full fractional CFO partnership
- Everything in Moderate
- Weekly meetings
- Strategic planning included
- Priority support
Our 60 Day Money Back Guarantee
We're confident you'll get immediate clarity, make better decisions and see long-term value.
If not, we'll refund you within the first 60 days*.
* Implementation / consulting fees excluded.
Frequently Asked Questions
Everything you need to know about CFO Actions.
About the Founder
Jackson Carnegie-Smith
I qualified as a Chartered Accountant before I ever ran a business myself. At 25, I put that to the test — opening a 350-seat restaurant with a team of 60+, running every service, seven days a week. That combination — someone who's actually run the floor and can also read the P&L — is what most small business owners are missing.
I've spent 15+ years in finance and operations — turning a struggling club's finances around, and guiding Varsity Group from a valuation of under $5M to $50M+. Pound Group, a group of property and media businesses, were among my first clients when I started offering this kind of support directly — and they still are today.
What I've seen everywhere I've worked is the same gap: most small business owners are brilliant operators but don't have anyone to turn to for financial judgement — from sole traders, to small businesses, to emerging multi-entity groups. Businesses that aren't yet ready to hire a full-time CFO, or don't actually need that level of financial commitment. That's exactly who CFO Actions is built for.
No jargon, no dashboards, no technical accounting speak — just clear direction, simple actions and options, from someone who's actually run a business like yours.
Request a Consultation
Ready to get real clarity on your numbers?Fill out the form below and we'll reach out to schedule a free discovery call.
Let's Start a Conversation
Whether you're looking for fractional CFO support or just need help with specific financial challenges, we're here to help.
- Free 30-minute discovery call
- Personalised walkthrough of your situation
- No pressure, no obligations
Ready to Finally Understand Your Numbers?
Stop drowning in spreadsheets. Get the clarity and confidence you need to make better decisions for your business - starting this month.