Perth-Based Fractional CFO Services
A CFO Who Speaks Your Language.Without the Full-Time Cost.
Practical support that fits the size and stage of your business,
for owners in Perth and across Australia.Clear, plain-English guidance on where your business stands,
what matters most right now and the next steps to take.
Our Approach
Most owners want straight answers, not more reports.
So each month, we turn your results into clear advice you can act on.
Plain-English Reports
A clear monthly report on how your business is tracking and what's behind the results, in the language you use every day.
Focus on What Matters
We narrow it down to the few things that will make the biggest difference, so you can spend less time on the numbers and more on the business.
Real-World Experience
More than 15 years in finance and operations, including building and running businesses. Practical advice that works day to day.
Spot What's Coming
We keep an eye on trends as they build and raise them early, so you can act while you have plenty of room to move.
The Longer View
One month is just one month. We keep the bigger picture in focus, so you can make calm, well-informed decisions.
The Full Story
Marketing campaigns, new staff, seasonal peaks. We factor in what's happening in your business, so every result makes sense in context.
How CFO Actions Works
No complex setup, no system overhaul. We work with what you have.
Discovery Session
Once you're ready to get started, we'll sit down for about an hour to get into the detail - your business, industry, team structure and goals - so everything that follows is tailored to your specific context.
Share Your Financials
Add us to your accounting system (Xero, MYOB, or similar) - we dive into all your numbers and handle the rest.
Receive Your CFO Report
A clear summary of what matters. Not 20 pages - just the key things you need to focus on this month.
Discuss & Refine
Meet monthly, fortnightly or weekly depending on your plan. Ask follow-up questions, dig deeper, hold yourself accountable.
What Operators Are Saying
What it's like having an experienced CFO in your corner.
"Twenty-five years in hospitality and I learnt more about my own business in the first twelve months working with Jackson than in all the years before."
"After 3 days of consulting, we had changed our pricing structure, and increased revenue 15%. And it actually improved our customer experience and satisfaction as well."
"After 6 months of weekly catch ups, our business went from chaotic, to more organised and calm. We went from losing money each month, to making money and starting to scale."
"I don't want to look at a heap of numbers. We just chat through the important ones, and I walk away with 2-3 things to focus on for the month. It's so much easier."
"Having Jackson build us a proper pricing matrix has given me far greater confidence when quoting clients - our pricing actually reflects our costs, margins and the value we deliver."
"Everything just gets done with ease. I never have to give him a brief or chase up. He already knows what needs doing and what I should be worried about before I do."
Want the full story?
Read our case studies and insights →Simple, Transparent Pricing
Start with implementation, then choose your ongoing support level.
Initial Implementation
A one-time investment that sets up everything that follows.
Most clients see it pay for itself well before the first month is out.
Ongoing Monthly Plans
Core Basic
CFO-level insights & accountability
See full details →Basic Plus
Monthly guidance with an experienced CFO
See full details →Growth
Flexible fractional
CFO support
Comprehensive
Full fractional CFO service,
one day a week
Our 60-Day Money-Back Guarantee
We're confident you'll feel the difference in your first 60 days.
If it's not working for you, just tell us and we'll refund your monthly fees.
Frequently Asked Questions
Everything you need to know about CFO Actions.
About the Founder
With 15+ years in finance and operations, Jackson qualified as a Chartered Accountant before ever running a business himself. At 25, he put that to the test - opening a 350-seat restaurant with a team of 60+, running every service, seven days a week. That combination - someone who's actually run the floor and can also read the P&L - is what most small business owners are missing.
The pattern is the same everywhere: most small business owners are brilliant operators but don't have anyone to turn to for financial judgement - from sole traders, to small businesses, to emerging multi-entity groups. Businesses that aren't yet ready to hire a full-time CFO, or don't actually need that level of financial commitment. That's exactly who CFO Actions is built for.
No jargon, no dashboards, no technical accounting speak - just clear direction, simple actions and options, from someone who's actually run a business like yours.
Book a Free Discovery Call
A relaxed first chat about your business and where you want to take it.Fill out the form below and we'll reach out to find a time that suits you.
Let's Start a Conversation
Whether you're after ongoing fractional CFO support or help with something specific, we're here to help.
- Free 30-minute discovery call
- Personalised walkthrough of your situation
- Honest advice, whatever you decide
Find Out What a CFO Can Do for Your Business.
Let's talk through your goals and what matters most right now,
and find the level of CFO support that suits it best.